Creative Strategies for Closing the Price Gap in Business Transactions

When buying or selling a business, the question of price is often the most contentious point. Sellers typically aim for all-cash transactions, hoping to receive the full value upfront. However, in middle-market business deals, it’s common for partial seller financing to be a necessary element. Interestingly, sellers who insist on an all-cash offer may end up with a lower price than they would if they were open to other deal structures.

Even buyers with the ability to pay in full may prefer to negotiate a deal where some portion of the price is deferred. This might be in the form of a note or an earnout. Buyers feel these strategies give them leverage should the business not perform as promised. 

For example, an earnout ties part of the payment to future business performance. Buyers often argue that if the business is as represented, there should be no issues with this arrangement. On the other hand, sellers typically feel that they’ve already taken on significant risk while managing the business and are reluctant to continue assuming risk once the transaction is complete.

Are there ever circumstances where an earnout or other deferred payment structures can benefit both parties? This does happen on occasion. Consider a business that has invested considerable time and money into developing a new product but has just launched it when the business is sold. In this case, a portion of the price could be deferred until the new product begins generating revenue. This would ensure the seller is compensated for the investment made. This kind of deal structure allows both the buyer and seller to align their interests for mutual success.

All of this is to say that often price differences may seem like a dealbreaker. However, there are several ways to bridge the gap between buyer and seller that can lead to a successful transaction. 

Below are a few strategies that can help close the deal:

• Real Estate Flexibility – If the sale originally included real estate, the seller might choose to lease the property to the buyer instead of selling it outright. This reduces the purchase price by the value of the real estate and can still offer the seller a steady stream of rental income.

• Partial Acquisition with Future Purchase Option – A buyer could initially acquire less than 100% of the business and have the option to purchase the remaining shares in the future. For example, the buyer might acquire 70% of the company’s stock, with an option to purchase an additional 10% each year for the next three years based on a predetermined formula. This arrangement allows the seller to continue benefiting from the business’ potential growth.

• Royalty Payments Based on Performance  – Instead of an earnout, a royalty structure could be implemented, where payments are made based on revenue, gross margins, or even EBITDA (earnings before interest, taxes, depreciation, and amortization). Royalty payments are often easier to negotiate than earnouts, as they are tied to measurable performance. In that way, they are more predictable.

• Carving Out Assets – In some cases, the seller may own assets that may not necessarily be tied to the core business, such as personal property or non-business real estate. These assets can be carved out of the sale, reducing the overall purchase price and making the deal more attractive to the buyer.

While these strategies won’t solve every price discrepancy, they can be very beneficial and serve as creative solutions that bring both parties closer to an agreement. The ability to structure a deal that works for both the buyer and the seller requires a combination of time and expertise. Sometimes a little creativity is also involved. 

Copyright: Business Brokerage Press, Inc.

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